Why Atlas Will Never Shrug

Jul 12, 2022 | Leadership, Mastery

Over two decades ago, we began to study the world’s elite leaders. Those who represented the tip of the organisational bell curve. Today, we continue to expand and look deeper into their relevance. As we approach the arc of our story, we find another layer that is not so well known but holds everything up – the Steward Leader.

We travelled the globe studying the world’s best and brightest–those who change the world around them. We looked in every nook and corner of the world to discover their secret. We worked from sun-up till sun-down over 24 time zones and 5+ years. In the end, we did it.

As much as we know about these folks, they still manage to surprise me. They are from every country and represent all types of cultures, languages, professions, and faiths. They are entertaining to work with, and genuinely want everyone to succeed. They never worry about “competition” but seek creative growth and shared opportunities.

They supplied our study The Perfect Plan with the 3 Promises that became the global steps to unrivalled success – Gratification, Education, and Ease of Business.

Their 3 Beliefs were equally as powerful as they focused on Creativity, Exceeding Expectations, and Giving Forward.

In the end, they provided a blueprint for success that if followed correctly, allows anyone to enter their exclusive club. All you have to do is follow the steps and you’re in the club: no initiation, no fees, no judgement. Just come as you are and follow the process. Yet, the world is made up of several camps. Those who believe and those who struggle. Those who know their role, and others who still seek their purpose?

People used to ask me about economics but now it has shifted to culture and people. They used to ask me about interest rates, markets, and currency trades, but now it is all about buying habits, decision-making, and gender dynamics.


Because one camp looks back in time while the other looks forward to today.

As an “economist,” I was taught that we must study the past (99% of the time) to give a reasonably accurate picture of the future (1% of the time). Academics refer to this as differential statistics or inferential problem-solving. Others call it an “excuse.”

Translation: Economists are in essence very well-paid history teachers who, instead of offering tests for the class, show you their opinions. US President Harry Truman pointed out that these mannerisms create a “two-handed” approach to life.

Most economists use the two-handed approach with pride. They like to cover their tracks by saying, “on the one hand, it could be “X,” but on the other hand, it could be “Y.”

Truman liked to look at the stars and ask for the ever-elusive “one-handed economist.” i.e., would someone please step up and tell the truth.

Do you think anything has changed in 75 years since Truman was in office?

You bet it has!

People are tired of the “history lesson” that fails to take sides. They are irritated with those who prefer tolerance to opinion and mental fog over facts. People have grown tired of a vague history that seems to alter with time. The reality they seek is a place they know is proper. They are turning away from the past and looking to the here-and-now.

They care most about “today,” not the two-handed opinion of yesterday or tomorrow. They want answers about “today,” not “yesterday.” The shift in momentum is putting pressure on the traditional “two-handed” illusionary economist.

So, what does the economics profession do in times like this?

Shouldn’t they look to the elite leaders who steward a mission and serve others? Those who understand the way people think. Should economists ask for help defining the new version of “today”? Should they ask for help as they break tradition and seek global truth?

Ask them, and they will tell you they seek to grow a third “hand” to confuse things even more!

Under the pressure of the world today, most academic talents seek refuge where they know they will be safe; in the past – among the unlearned and those lacking faith in themselves and others. They seek security where they know others will exalt them and allow them to retain the illusion of science and scholarly wealth. They seek those, the ignorant and innocent, who seek a type of revelation – an image of those who always know the answer.

Unfortunately for those lost in the world, it is a false sense of security because these folks never took the time to listen to what the elite steward leader was trying to tell them all along. They would know the secrets and share them. Instead, they seek a place to control and concur verse a place for people to encourage each other and grow.

In all my years of life, study, and global outreach, I have come to a simple conclusion. It is so easy to understand that many in the academic world look down on the concept… but I don’t care.

We published The Perfect Plan with the help of Thomas Nelson Publishing, and it required some editing; not because of the length (I wouldn’t say I like long reads) but the target audience.

We studied the elite leaders not for their own sake but for those who made up the rest of the world–those tempted to fall prey to persons seeking their demise.

The Perfect Plan was never meant to be about the elite leaders of the world’s secret formula to success, nor was it entirely founded on the need for profit and gain (although that was very nice). We learned how they represented “today” better than anyone could ever have expressed in economic formulas from the past. We learned how they saw a better tomorrow.

They, the elite steward leaders, were better than we ever dreamed; they were willing to carry the world on their shoulders until everyone could discover their simple truths. In their eyes, it was about a “gift” and the understanding of what they should do with it – simply put – they knew they were here to serve others. They felt that as servants, they were the lucky ones.

Ironically, their passion has created strange captivity for themselves, not one of oppression but an unquenchable desire to encourage and drive others to freedom.

They work for those who seek freedom from despair.

They fought all of us to ensure freedom from fear.

They overcame and created universal freedom from doubt.

All while believing in hope for a brighter future that would begin today.

When we discovered their “truth,” we created a secret “code name” for them until we had finished the study.


This was a fitting name because “Atlas” has never shrugged, nor will he.


Because they care about you, whether you know it or not.

Why again?

Because that is what servants do for those who need them most.

Do you want to know the good news? Have faith — the real Atlas has a hold of you and promises never to let go.

Cheers to a better tomorrow.



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